The Creator's Guide to Landing Brand Deals: Media Kit, Rate Card & Collab Inbox
7 min read
If brands keep ghosting you — or you keep losing collab DMs in a sea of notifications — the problem usually isn't your content. It's that brands can't quickly see who you are, what you charge, and how to work with you.
This guide walks through the four things every creator needs to turn attention into paid brand deals: a media kit, a rate card, one link brands actually open, and a simple way to manage incoming collabs. No agency required.
Why brands ghost creators (and how to fix it)
Brand managers are busy and evaluate dozens of creators a week. When they land on your profile, they have one question: can I understand this person in 30 seconds? If the answer is no, they move on.
The fix is to make yourself instantly legible: your audience, your best work, your rates, and a clear way to reach you — all in one place, on one link. That single change is what separates creators who get replies from creators who get silence.
What a media kit is (and what to include)
A media kit is a one-page snapshot that tells a brand who your audience is and why you're worth partnering with. It's the creator equivalent of a résumé.
Include: a short bio and your niche; your follower counts and, more importantly, your engagement rate; audience demographics (age range, top locations, gender split); a few standout posts or campaigns; and any past brand collaborations. Keep it visual and skimmable — brands care more about engagement and audience fit than raw follower numbers.
How to set your rates (and share a rate card)
Undercharging is the most common creator mistake. A simple starting formula many creators use is roughly your average views or reach divided by 100 as a baseline per deliverable — then adjust for usage rights, exclusivity, and how much work each format takes.
Put those numbers in a rate card: a clear list of what you offer (a single post, a set of stories, a short-form video, a bundle) and the price for each. Having a rate card ready means you answer 'what do you charge?' in one tap instead of an awkward back-and-forth — and it quietly signals that you're a professional.
One link brands actually open
Sending a brand to a generic link-in-bio full of unrelated buttons wastes the moment. What converts is a single, professional page that leads with the media kit and rate card and ends with a clear way to start a collaboration.
This is exactly what a creator hub does: one link that doubles as your media kit, rate card, and contact point — so a brand goes from 'who is this?' to 'let's talk' without leaving the page.
Managing collab requests without losing them
Once deals start coming in, the new problem is chaos: requests scattered across DMs, email, and comments, with no way to see what's pending, agreed, or paid.
A collab inbox solves this by pulling every incoming request into one list you can track from new → negotiating → agreed → delivered → paid. Nothing slips, you follow up on time, and you always know which deals owe you money.
Putting it together
The creators who win brand deals aren't always the biggest — they're the easiest to say yes to. A clear media kit, a confident rate card, one link, and an organised inbox do most of that work for you.
If you'd rather not stitch this together from five different tools, CreatorHub packages all four into one link — your media kit, rate card, collab inbox, and a rates calculator — built specifically for creators. You don't learn it; it works for you.
Frequently asked questions
What is a media kit for influencers?
A media kit is a one-page summary that shows brands who your audience is and why you're worth partnering with — your niche, follower counts, engagement rate, audience demographics, standout work, and past collaborations. It's the creator version of a résumé.
What should a creator's media kit include?
Include a short bio and niche, follower counts, engagement rate, audience demographics (age, top locations, gender split), a few of your best posts or campaigns, and any brands you've worked with. Prioritise engagement and audience fit over raw follower numbers.
How much should I charge for a brand post?
A common starting point is your average reach or views divided by roughly 100 as a baseline per deliverable, then adjusted up for usage rights, exclusivity, and production effort. Put your prices in a rate card so you can answer instantly and consistently.
What is a rate card?
A rate card is a clear list of what you offer (a single post, a story set, a short-form video, a bundle) and the price for each. It lets you answer 'what do you charge?' in one tap and signals that you're a professional.
How do I pitch brands as a small creator?
Lead with engagement and audience fit rather than follower count, share a tidy media kit and rate card on one link, and make the next step obvious. Smaller creators often win because they're easier to work with and cost-effective — being clear and organised matters more than being huge.
Do I need a media kit if I have a small following?
Yes. A media kit makes you look professional and easy to work with, which is exactly what smaller creators need to stand out. Highlight a strong engagement rate and a well-defined audience — brands frequently prefer engaged micro-creators over larger, passive accounts.
What is the best link in bio for creators who want brand deals?
The best link-in-bio for landing deals leads with your media kit and rate card and ends with a clear way to start a collaboration — not a wall of unrelated buttons. A dedicated creator hub (like CreatorHub) turns that single link into a media kit, rate card, and collab inbox in one.
How do I keep track of brand collaboration requests?
Use a single collab inbox that pulls every request into one list you can move through stages — new, negotiating, agreed, delivered, paid. That way nothing gets lost across DMs and email, you follow up on time, and you always know which deals still owe you money.
Try CreatorHub
One link for brands — media kit, rate card & collab inbox. You don't learn it, it works for you.
Take your free seat